Les experts du vin
REPONDRE A LA DEMANDE
La stratégie de SCHENK est de diriger chaque activité vers la satisfaction complète des clients : commerce et consommateur.

Pour atteindre cet objectif, SCHENK gère de manière compétitive 4 secteurs stratégiques :

    > Qualité
    > Innovation
    > Service au commerce
    > Coûts

En plus, SCHENK segmente rigoureusement son vaste portefeuille de produits et d'activités.
While the trend towards wines made to order and “exclusive”ranges earn the buyer extra brownie points, it is interesting to see how a new breedof modern merchant has emerged as a result. Of some 3000 wine and spirit companies, less than ten are considered to be truly geared to responding to the needs (or rather demands) of the multiple retailers. It is not all about product - they have to understand the importance of logistics, operations, consistency, volume, packaging, promotion, consumer research and the retailer’s obsession with pricepoints.

Harper’s Editorial of 28 November 1997
on a new series on “Wines made to order” with a profile of the SCHENK Group.
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